
EDITORIAL
The Danger of Relying Only On US Tourism
Friday, May 28, 2004
Recent news from the United States that officials there are increasingly
concerned about the possibility of another al-Qaida terrorism attack in that
country, perhaps as early as this summer, should send chills through those in
the tourism industry in the Cayman Islands.
The US intelligence network has reportedly received a high number of
credible attack signals, and although they are non-specific with regard to
time and place, the announcement in the media gives Americans, the bread and
butter of Cayman’s tourist market, something to worry about.
The news comes at a time when the Cayman Islands finally appears to have
shaken off the effects of the multiple terrorist attacks in the US in
September 2001. Tourist air arrivals are inching closer to the pre-9/11
levels, real estate sales are strong, and the Central Planning Authority is
approving new construction projects at record dollar amounts.
While all of the signs seem to indicate that the Cayman Islands is heading
back into one of its cyclical boom periods, it is sobering to realise that
everything that has been regained in the 32 months since 9/11 can go up in the
smoke of another terrorist attack on US soil.
Understandably, Americans are concerned about things more important than
the economy of the Cayman Islands, things like the death of loved ones and the
impact that another terrorism attack could have on their own economy. However,
the fact remains that, as it stands, this country is heavily dependent on the
United States, not only for its prosperity, but also for its very economic
survival.
This year, like every other year, more than 80 percent of Cayman’s tourists
arriving by air come from the United States. When adding cruise ship passenger
arrivals, of which a large majority are also American, and taking into
consideration that about 85 percent of the total number of visitors coming
here are by cruise ship, it becomes even clearer how reliant the local tourism
industry is on the United States.
In effect then, al-Qaida could hold our lifeblood hostage with another
terrorism attack.
It can be hoped that should America suffer another terrorism incident, its
citizens might not react the same way they did after 9/11. That time was the
first that foreign terrorists had acted inside the US with any real degree of
success, and it certainly stunned the country. Now that Americans have lived
through that attack and have since gone through many elevated alert levels and
heightened security measures, maybe another incident will be taken more in
stride.
Perhaps one silver lining in Cayman’s burgeoning cloud of cruise ship
arrivals is the fact that terrorism seems to have less and shorter-lived
affects on that segment of the tourism industry. In fact, cruise ship arrival
numbers continued to grow substantially here even immediately after 9/11.
Of course, that would also change if a terrorism attack were to occur on a
cruise ship.
The dilemma for our Government is how to make the Cayman Islands become
less dependent on the United States so that it is not devastated by an event
that has nothing to do with this country.
Probably the most disappointing aspect of Cayman’s recent turn-around in
stay-over visitors is that fact that passengers from Europe represent only 5.9
percent of all air arrivals here, which is only up .6 percent from last year.
Given that favourable exchange rates make a Cayman holiday more affordable now
than ever for Europeans, perhaps a more concerted effort to attract visitors
from that side of the Atlantic Ocean should be made.
Unfortunately, if terrorists attack America again this summer, nothing done
from this point on would likely prevent a major downturn in Cayman’s economy.
Looking toward the future, however, now might be a good time to start thinking
about ways of becoming more economically independent from the United States.
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