New web-directory for Cayman Islands

Ecay web directory will launch this winter

Thursday, August 19, 2004

Ecay, the Cayman Islands’ first web directory will launch this winter, with a print-run of 60,000 and an interactive website.

This new annual publication by Alfresco Advertising, will be distributed free of charge to every home and business island-wide, as well as to visitors, hotels and condos. International firms in London, Hong Kong and New York and global international conferences will also receive copies.

“Ecay is a sophisticated publication indicative of today’s progressive business community in the Cayman Islands”, said Hilary McKenzie-Cahill, Managing Director for Alfresco Advertising and Ecay. “Prior to embarking on this project, we undertook extensive market research and discovered there was a gap in the market.

“Many local businesses realised the importance of a website as an integral part of their marketing mix; however, having invested considerable sums to produce a site it became apparent that the actual promotion of their site was far more complex than they anticipated.”

Cathy Williams, Director of Sales & Marketing stated: “Ecay was developed as a solution to this problem and is the perfect medium for local companies to promote their websites to prospective clients both locally and internationally. Due to our extensive and definitive distribution, we envision Ecay to be frequently used by every person with a computer in the Cayman Islands.”

Ecay will be a full-colour glossy, containing information on all companies in the Cayman Islands that have a website.

It will also include information on Government agencies, professional associations, website addresses, as well as festival and cultural events.
In addition there will be maps of the central business district, tourist destinations and an international URL section

“There is no doubt that Ecay will help each of its advertisers increase traffic to their websites,” said Hilary. “We have positioned Ecay to become Cayman’s predominant annual business publication and the initial response from the business community has been incredible.

“By being part of Ecay these businesses now have the opportunity to promote their websites, raise their profiles and attract new clients”.

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