SPORTS

Digicel sponsors East End Surf Challenge 

Making waves for Team 2Frenzied

Jordan McLean, winner of the Modified Class in the
2005 event, churns up the surf

Leaving a wall of water in his wake

Taking on the Challenge in the East End surf

Digicel’s Senior Marketing Executive Gemma
Mclaughlin-Roberts presents a sponsorship cheque
to Shane Edwards of 2 Frenzied Promotions

Friday,  January 6, 2006

The East End Surf Challenge jet-ski race has over the last couple of years become a very high profile event. This annual event can now be sure of the support it deserves, as Digicel has signed on to sponsor the event for the third consecutive year. The East End Surf Challenge will take place on the Heroes Day long weekend from 20 to 23 January.

“The East End Surf Challenge is an exciting event that reflects Digicel’s brand values as a young, innovative and dynamic company,” said Digicel Marketing Manager Tina Trumbach.

“We have been very pleased to be involved with the event over the past three years, and look forward to a long and positive partnership to support the community.”

The East End Surf Challenge has been instrumental in raising funds for the East End community, especially following the ravages of Hurricane Ivan in 2004.

The 2005 event raised much- needed money to purchase books for the East End Primary School library following its destruction by Hurricane Ivan. Funds raised were also contributed to the East End community for various rebuilding needs. 

Since its inception, funds raised from the East End Surf Challenge have gone back into the community in the form of financial assistance for students overseas, as well as assistance to the elderly in the district. 

Team 2Frenzied President Shane Edwards, who has stepped away from his jet-skis to assume responsibility for the overall management and organisation of the Challenge, is lavish in his praise of the telecommunications giant.

“As always, Digicel has stepped up to the plate and delivered for us,” said Mr Edwards.

“Our relationship continues to be a most cordial and professional one. We see this partnership going from strength to strength and this is evident by our expansion of this year’s edition to include more activities, thus ensuring that an already successful event is, you might say, bigger and better.

“When Digicel talks about being a good corporate citizen that gets involved in all sectors of community, they put their money where their phones are most frequently placed. For those still in the dark, that would be the mouth. With Digicel there is a whole lot less talk and more action. This is made abundantly clear with the company’s involvement with the East End Surf Challenge,” he added.

This year’s edition will mark the third successive year that Digicel has been the major sponsor of the Challenge. In addition to a cash outlay, the company provides the event organisers with all the phone services needed to make this increasingly popular stop on Cayman’s sports calendar a roaring success.

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