Caribbean Tourism Organization names Julia Hendry Director of Marketing for Europe
The Caribbean Tourism Organization (CTO) has named Julia Hendry as Director of Marketing for Europe for the 32-member nation organisation.
In her new position, Ms. Hendry will lead
CTO's enhanced thrust in Europe, including designing, implementing
and managing the organization's strategic marketing and public
relations programmes for all European markets. She will work in
coordination with CTO's head office in Barbados and the European
Regional Marketing Cooperatives (Chapter Boards). Ms. Hendry will
be based in CTO's London office and will report to the Barbados-based
headquarters.
Ms. Hendry, who is British, joins CTO after having spent much
of the past 20 years working in the travel industry, the last
fifteen at management level in sales and marketing roles.
"We are very pleased to have secured Ms. Hendry,s expertise after a lengthy and exhaustive search in which we drew interest from many individuals," said Jean Holder, secretary general for CTO. "I believe that her intimate knowledge of both the Caribbean and the European markets will be a major advantage as CTO moves to enhance its operations in Europe."
Ms. Hendry was sales and marketing director of Tradewinds Faraway Holidays, a member of the CTO UK chapter, from 1985 to 1992. During that period she was actively involved in selling the Caribbean and travelled extensively throughout the region.
Just prior to joining CTO Ms. Hendry was the tourism development manager for the Gibraltar Tourism Board. Immediately preceding that position she was executive manager of the Association of Independent Tour Operators, a trade body representing about 160 British specialist tour operators.
Ms. Hendry holds a Masters Degree in Business Administration and is a Member of the Institute of Marketing.