Spring, O'brien Wins CaymanIslands Tourism Account
C.I. Department of Tourism
The Central Tenders Committee of the CaymanIslands Government has awarded Spring, O'Brien & Company (NewYork) the Cayman Islands Department of Tourism (CIDOT) publicrelations contract for the United States region. Spring, O'Brien,a full-service marketing solutions agency, will handle the CaymanIslands account jointly between its New York and New Jersey offices.The contract, which begins July 17, will run for three years.
"The Cayman Islands places high value on public relationsas an integral part of our marketing communications," saidthe Hon. Thomas Jefferson, Minister for Tourism. "We areexcited by this new relationship with Spring, O'Brien andtheir team of seasoned travel PR pros who have extensive knowledgeof the Caribbean and know how to market island destinations. Welook forward to working with them to develop long term strategiesas well as proactive tactics for the medium term."
Director of Tourism, Angela Martins, said, "The Departmentof Tourism is so pleased to welcome this dynamic group of experiencedtravel public relations specialists to our team. An agency suchas Spring, O'Brien brings to the table a vast amount of expertisein creative strategy development and crisis communications. Weare confident they will assist us in being prepared and readyto react to the rapidly changing demands of the tourism industry."
Mr. Chris Spring, president of Spring, O'Brien remarked, "Weare delighted to have been selected by the Cayman Islands Governmentat a time when it is committed to stepping up its communicationsefforts in the US market. This is an excellent win for us anda prestigious addition to our roster of travel and tourism clients."
Key members of the Spring, O'Brien team for the Cayman Islandswill include Meredith Pillon, Executive Vice President, who previouslyhandled the Cayman Islands Department of Tourism account at anotheragency, and Jennifer Baker. Account supervisor Baker, who hasprior agency experience on Bermuda and Australia, will handleday to day account management responsibilities, with assistancefrom Spring, O'Brien's broadcast and promotions staff.
"The Cayman Islands is renowned as one of the world's topdive destinations," said Ms. Pillon, "but it has somuch more going for it and we want to trumpet its superb attributesas an ideal vacation for families and honeymooners as well."
Other Spring, O'Brien Travel and Tourism Division clients includethe Alpine Tourist Commission, Andalusia, Radisson Seven SeasCruises, Royal Air Maroc, Spirit Airlines and SuperClubs Resorts.Two recent wins are the Hong Kong Tourist Association and TourismNew Zealand.
Founded in 1982, Spring, O'Brien is an international marketingsolutions agency handling advertising design and public relationsfor travel and tourism, business-to-business and Web-based clients.The company has offices in New York, Morristown, New Jersey andLondon.