LIME, the Caribbean’s only full-service telecoms provider has appointed Chris Dehring as Chief Marketing Officer.

Chris Dehring, a Jamaican national, who assumed the position on 1 November, will be responsible for LIME’s brand and the Company’s One Caribbean marketing strategy, including product management and marketing and corporate communications.

Mr Dehring is a highly experienced professional with a strong reputation as a dynamic marketing-oriented executive and entrepreneur, having started two major financial institutions, including: Jamaica’s first investment bank, the Caribbean’s first sports television channel, and a digital wireless cable TV company.

He is well known throughout the region, and internationally, as the former Managing Director and CEO of ICC Cricket World Cup 2007 (CWC 2007) – the largest event ever held in the Caribbean.

CEO David Shaw commented, “I am delighted to be welcoming Chris to LIME. His appointment is the final major piece in the new LIME senior team which includes five leading Caribbean nationals. We believe that our focus on Caribbean leadership puts us in a stronger position to deliver the great service that our customers deserve and to help create a better life for the people of the Caribbean.”